Customer Story

Simplifying Recurring Billing with TechTorch

 G&A Optimization

Recurring billing has become increasingly complex as businesses adopt subscription and consumption-based pricing models. Many organizations have turned to standalone billing systems to manage this complexity, but these systems often add more challenges than they solve.

Standalone billing platforms create fragmented workflows, require costly integrations with CRM and ERP systems, and make it harder to adapt to new pricing models. Billing isn’t a standalone process—it’s an essential part of sales, finance, and customer management. Yet, standalone solutions force businesses to juggle disconnected tools, increasing inefficiencies and costs.

At TechTorch, we leverage Continuous technology to eliminate the need for standalone billing systems. Instead, we enhance your Salesforce and NetSuite workflows with an intelligent calculation engine that automates usage tracking, quoting, and invoicing.

G&A Optimization icon

Challenge

  • Disconnected systems across sales, billing, and finance workflows.
  • Manual usage tracking, quoting, and invoicing leading to errors.
  • High integration costs between billing, CRM (Salesforce), and ERP (NetSuite).
  • Difficulty adapting to modern pricing models like tiered or usage-based billing.
  • Limited visibility across quote-to-cash workflows, slowing revenue recognition.

Solution

TechTorch leverages Continuous technology to integrate billing natively into existing workflows using Salesforce and NetSuite. Instead of adding yet another tool, it enhances what teams already use.

Key capabilities include:

  1. Embedded Billing Logic – Intelligent calculation engine automates quoting, usage tracking, and invoicing directly in your CRM and ERP systems.
  2. Flexible Pricing Support – Seamless implementation of pay-per-use, tiered, and hybrid pricing models.
  3. Workflow Automation – Eliminates manual handoffs and reduces reconciliation errors.
  4. Cost Reduction – Removes the need for standalone billing tools and custom integrations.

Results

  • Accelerated Revenue – Faster quote-to-cash cycles with fewer manual steps.
  • Lower Costs – Reduced IT spend on integrations and redundant systems.
  • Improved Accuracy – Fewer billing errors and cleaner audit trails.
  • Greater Flexibility – Easily support new pricing models as business needs evolve.

Conclusion

TechTorch’s Quote-to-Cash Accelerator, powered by Continuous, simplifies the adoption of consumption-based billing, helping businesses streamline operations, improve accuracy, and reduce costs. Transform your quote-to-cash process with a solution that works seamlessly with your existing systems.

Contact TechTorch today to get started!

Facing complexity in your back office?

From billing ops to finance automation, we help G&A teams modernize systems, reduce friction, and scale with confidence. Let’s talk through where you’re stuck — or learn more about how we do it.