Modernizing CPQ for a European B2B SaaS Company
A European B2B SaaS company relied on an outdated quoting system that struggled with the complexity of their products and services. The system lacked integration with their Dynamics CRM, resulting in inefficiencies and missed opportunities to upsell. Additionally, quotes often required extensive manual input for compliance agreements, slowing down the sales process.
Challenges of Modernizing CPQ for a European B2B SaaS Company
- Outdated CPQ system unable to handle product complexity.
- Lack of integration with Dynamics CRM, Billing, and CLM tools.
- Manual workflows causing delays in quote approvals and compliance inclusion.
- Limited reporting and analytics to track quote performance and trends.
Solution of Modernizing CPQ for a European B2B SaaS Company
TechTorch implemented the following:
- Salesforce CPQ Implementation: Replaced the outdated quoting system with Salesforce CPQ.
- CRM Integration: Integrated Salesforce CPQ with their Dynamics CRM, ensuring seamless quote creation directly from customer data.
- Billing and CLM Integration: Connected Salesforce CPQ to Billing and CLM tools for automated order processing and streamlined compliance management.
- Advanced Analytics: Provided dashboards to monitor quote accuracy, deal velocity, and pricing trends.
- Workflow Optimization: Automated approvals and guided product configuration for faster and error-free quoting.
Results of Modernizing CPQ for a European B2B SaaS Company
- Streamlined Quoting: Reduced quoting time by 25% with automated workflows and integrations.
- Increased Revenue: Improved deal values by 15% through enhanced cross-selling and upselling.
- Operational Efficiency: Achieved faster order processing and compliance inclusion with integrated systems.
- Better Insights: Delivered actionable data on quote performance and customer trends.
Conclusion
With TechTorch’s CPQ Modernization Accelerator, both companies transformed their quoting processes into efficient, automated systems. The healthcare services company achieved faster quoting, improved accuracy, and integrated compliance, while the SaaS company optimized complex quoting workflows, enabling scalability and revenue growth.
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Digital Change
January 16, 2025
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Digital Change
January 16, 2025
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